The beauty of self-promotion is that it is uniquely suited to the Internet where self-made experts can reap very big profits, even though they’ve never gone through conventional business channels.
For instance, if you are trying to get published with a major publishing house, you will probably face the Catch-22 where they will only publish well-known authors or those people who have already made a name for themselves in their business.
Using the WWW you can make yourself the expert and start to build a marketing platform AND print your ebook to an audience of interested parties, without having to get the approval of a major publishing house. Then, after you’ve convinced everyone that you really are an expert on something, if you want to go through the official channels, it will be much easier to convince them to publish your books. ~ Connor
A Few Links on Self Publishing I Ran Across Today:
